Ashley Good helps people show up as their wisest selves at their worst moments. She founded Fail Forward, the world’s first failure consultancy, in 2011 and since then has supported hundreds of organizations worldwide to acknowledge, create, and evolve from failure. A winner of the Harvard Business Review and McKinsey Innovating Innovation Challenge, Fail Forward helps businesses, governments and nonprofits harness their failures to learn, innovate and build resilience. Before becoming a full-time failure, Ashley worked in Cairo with the United Nations Environment Programme, as a management consultant in Vancouver, and as head of organizational learning for Engineers without Borders Canada.